Recession-proofing Retail with Marketing Attribution
For those working in the retail-tech sector, this is a clear set of opportunities to work into your strategy for the coming 12 to 24 months, as the impact of the economic uncertainty changes the nature of business.
In particular, look at the role of marketing attribution, a very simple way to get a lot of bang for the buck, particularly in these times of belt tightening.
https://www.cbinsights.com/research/recession-proof-cost-efficiency-plays-retail
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