ResourcesOpinion23 Apr, 2022

Go-to-Market vs. Go-to-Community

Original here: https://future.a16z.com/community-≠-marketing-why-we-need-go-to-community-not-just-go-to-market/

Future

Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market

Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators

Amit Rathorepro

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The Ecosystem Operating System Vertical

For a long time, Awake has been building protocols to support global B2B2C ecosystems, powered by unique technology that does things differently. This well-written post examines why vertical operating systems are so lucrative, and how you can launch...

Andreessen Horowitz

Vertical Operating Systems: One System of Record to Rule Them All | Andreessen Horowitz

A vertical operating system possesses the same qualities as a system of record, but with a few key additions that make it a “premium” system of...

Update15 Feb, 2023

Feudal platform Amazon now extracts more than half of each sale

Wow, here we are. Any reason businesses should not have their own platforms? Wouldn't you rather pay your own fans, partners, and customers this money to drive sales, instead of to Amazon? Don't believe the numbers, read for yourself:...

Bloomberg.com

Amazon Is Taking Half of Each Sale From Its Merchants

Fees the company collects from third-party sellers have risen for six years in a row, squeezing their margins.

Opinion08 Oct, 2022

Recession-proofing Retail with Marketing Attribution

For those working in the retail-tech sector, this is a clear set of opportunities to work into your strategy for the coming 12 to 24 months, as the impact of the economic uncertainty changes the nature of business. In particular, look at the role of...

CB Insights Research

13 tech solutions to help recession-proof retail businesses - CB Insights Research

From marketing attribution to reverse logistics, we've identified the tech solutions retailers should prioritize to protect their margins.

Opinion06 Oct, 2022

Employer With Benefits

This pretty much has a blueprint for one of the upcoming networks from within the Awake ecosystem, addressing the needs of the modern workforce. For someone looking to gain a competitive edge in terms of employee retention and loyalty, this may...

McKinsey & Company

US workplace benefits: Connecting health, wealth, and wellness

Who will crack the code and create an integrated experience in the US workplace benefits ecosystem?

Opinion06 Jul, 2022

The Importance of Partnerships in Decentralization

Read or listen here - https://a16z.com/2022/06/30/the-importance-of-partnerships-in-the-great-unbundling/

Andreessen Horowitz

The Importance of Partnerships in the Great Unbundling | Andreessen Horowitz

In this fireside chat, recorded at Crossbeam Supernode 2022, a16z General Partner Sarah Wang and Bob Moore, Cofounder and CEO of Crossbeam, discuss...

Opinion06 Jun, 2022

Future of e-Commerce

Originally appeared here - https://www.cbinsights.com/research/report/future-of-e-commerce/

CB Insights Research

The Future of E-Commerce: How AI advisors, crypto wallets, and the metaverse will enable shopping in 2030 - CB Insights Research

Dive into the evolution of e-commerce and how tech will transform online shopping, from virtual advisors to next-gen digital content.

Opinion02 Jun, 2022

Measuring GMV Retention

Original here - https://future.a16z.com/gmv-retention-marketplace-metric/

Future

GMV Retention: The Marketplace Metric Most Ignore

GMV retention: what it is, why it's so predictive of marketplace startup success, and benchmark data on world-class performance

Opinion29 May, 2022

How to start a community?

Originally appeared here - https://future.a16z.com/to-start-building-a-community-master-these-two-concepts/

Future

To Start Building a Community, Master These Two Concepts

Increasingly, building a successful startup involves not only building a product that people can’t get enough of, but also building an engaged, loyal...

Opinion23 Apr, 2022

Top 100 Marketplaces

Originally appeared here - https://future.a16z.com/marketplace-100/

Future

The Marketplace 100: 2022

The 2022 edition of the Marketplace 100 ranks the largest consumer-facing marketplace startups and analyzes the trends behind the next generation of...

Opinion23 Apr, 2022

Driving Business Growth through Community

Originally appeared here - https://future.a16z.com/drive-business-growth-by-fostering-community-gtc/

Future

How to Drive Business Growth By Fostering Your Community

We know how to capture value via go-to-market campaigns. Here's how to create value for users via go-to-community (GTC) efforts.

Opinion23 Apr, 2022