ResourcesOpinion29 May, 2022

How to start a community?

Originally appeared here - https://future.a16z.com/to-start-building-a-community-master-these-two-concepts/

Future

To Start Building a Community, Master These Two Concepts

Increasingly, building a successful startup involves not only building a product that people can’t get enough of, but also building an engaged, loyal community around that product. Today, most founders are acutely aware of the value of community. In

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The Ecosystem Operating System Vertical

For a long time, Awake has been building protocols to support global B2B2C ecosystems, powered by unique technology that does things differently. This well-written post examines why vertical operating systems are so lucrative, and how you can launch...

Andreessen Horowitz

Vertical Operating Systems: One System of Record to Rule Them All | Andreessen Horowitz

A vertical operating system possesses the same qualities as a system of record, but with a few key additions that make it a “premium” system of...

Update15 Feb, 2023

Feudal platform Amazon now extracts more than half of each sale

Wow, here we are. Any reason businesses should not have their own platforms? Wouldn't you rather pay your own fans, partners, and customers this money to drive sales, instead of to Amazon? Don't believe the numbers, read for yourself:...

Bloomberg.com

Amazon Is Taking Half of Each Sale From Its Merchants

Fees the company collects from third-party sellers have risen for six years in a row, squeezing their margins.

Opinion08 Oct, 2022

Recession-proofing Retail with Marketing Attribution

For those working in the retail-tech sector, this is a clear set of opportunities to work into your strategy for the coming 12 to 24 months, as the impact of the economic uncertainty changes the nature of business. In particular, look at the role of...

CB Insights Research

13 tech solutions to help recession-proof retail businesses - CB Insights Research

From marketing attribution to reverse logistics, we've identified the tech solutions retailers should prioritize to protect their margins.

Opinion06 Oct, 2022

Employer With Benefits

This pretty much has a blueprint for one of the upcoming networks from within the Awake ecosystem, addressing the needs of the modern workforce. For someone looking to gain a competitive edge in terms of employee retention and loyalty, this may...

McKinsey & Company

US workplace benefits: Connecting health, wealth, and wellness

Who will crack the code and create an integrated experience in the US workplace benefits ecosystem?

Opinion06 Jul, 2022

The Importance of Partnerships in Decentralization

Read or listen here - https://a16z.com/2022/06/30/the-importance-of-partnerships-in-the-great-unbundling/

Andreessen Horowitz

The Importance of Partnerships in the Great Unbundling | Andreessen Horowitz

In this fireside chat, recorded at Crossbeam Supernode 2022, a16z General Partner Sarah Wang and Bob Moore, Cofounder and CEO of Crossbeam, discuss...

Opinion06 Jun, 2022

Future of e-Commerce

Originally appeared here - https://www.cbinsights.com/research/report/future-of-e-commerce/

CB Insights Research

The Future of E-Commerce: How AI advisors, crypto wallets, and the metaverse will enable shopping in 2030 - CB Insights Research

Dive into the evolution of e-commerce and how tech will transform online shopping, from virtual advisors to next-gen digital content.

Opinion02 Jun, 2022

Measuring GMV Retention

Original here - https://future.a16z.com/gmv-retention-marketplace-metric/

Future

GMV Retention: The Marketplace Metric Most Ignore

GMV retention: what it is, why it's so predictive of marketplace startup success, and benchmark data on world-class performance

Opinion29 May, 2022

How to start a community?

Originally appeared here - https://future.a16z.com/to-start-building-a-community-master-these-two-concepts/

Future

To Start Building a Community, Master These Two Concepts

Increasingly, building a successful startup involves not only building a product that people can’t get enough of, but also building an engaged, loyal...

Opinion23 Apr, 2022

Top 100 Marketplaces

Originally appeared here - https://future.a16z.com/marketplace-100/

Future

The Marketplace 100: 2022

The 2022 edition of the Marketplace 100 ranks the largest consumer-facing marketplace startups and analyzes the trends behind the next generation of...

Opinion23 Apr, 2022

Driving Business Growth through Community

Originally appeared here - https://future.a16z.com/drive-business-growth-by-fostering-community-gtc/

Future

How to Drive Business Growth By Fostering Your Community

We know how to capture value via go-to-market campaigns. Here's how to create value for users via go-to-community (GTC) efforts.

Opinion23 Apr, 2022

Go-to-Market vs. Go-to-Community

Original here: https://future.a16z.com/community-≠-marketing-why-we-need-go-to-community-not-just-go-to-market/

Future

Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market

Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering...

Opinion14 Apr, 2022

The Rise of Social Selling 🚀

From Statista: Originally here https://statista.design/en/social-media-in-content-marketing/

Article22 Mar, 2022

On War, Peace, and the Economy

Emergency help is where it begins right away, and sustained support for the medium to long term is needed to really help and to rebuild Ukraine.

Opinion11 Mar, 2022

Awake - Where Services Become Products and Products Become Services

Originally appeared here - part one in a series of articles leading up to Awake Services 🚀 https://www.mckinsey.com/business-functions/operations/our-insights/innovation-through-the-digital-disruption-of-customer-service

McKinsey & Company

Innovation through the digital disruption of customer service

Four technology-enabled shifts are upending customer-service models. Here's what they mean for the future of your business.

Opinion17 Feb, 2022

5 Core Metrics for Awake Networks

Watch it immediately https://www.youtube.com/watch?v=RoFzvfP4NEE

YouTube

5 Core Startup Metrics (10-Minute Startup Series)

1. Retention - 00:272. Growth Rate - 02:423. CAC (Customer Acquisition Cost) - 05:134. Conversion - 06:335. LTV (Lifetime Value) - 07:566. Payback Period (Bo...

Opinion13 Feb, 2022

Tech Questions for 2022

Originally appeared here: https://www.ben-evans.com/benedictevans/2022/1/2/2022-questions

Benedict Evans

Tech questions for 2022 — Benedict Evans

Sometimes the centre of gravity in tech is very clear, but as we enter 2022 there are lots of areas where trillion dollar questions are wide open....

Opinion06 Feb, 2022

Awake Protocols vs Virality vs Network Effects

ALERT! Stop what you're doing, and read this immediately: https://platforms.substack.com/p/virality-deep-dive-web2s-secret-sauce

substack

Virality deep-dive - Web2's secret sauce

Architecting viral loops - how to set them up, and what makes them click

Opinion05 Feb, 2022

Crypto-powered Go-To-Market in an Awake Multiverse 🚀

Originally appeared here - https://future.a16z.com/go-to-market-in-web3-new-mindsets-tactics-success-metrics/

Future

Go-to-Market in Web3: New Mindsets, Tactics, Success Metrics | Future

Every company faces some version of the “cold start problem”: How do you get started from nothing? How do you acquire customers? How do you create...

Opinion01 Feb, 2022

Operating Manual for FinTech-enabled Marketplace

Originally appeared here- https://www.nfx.com/post/new-operating-manual-fintech-enabled-marketplaces/

NFX

The New Operating Manual for Fintech-Enabled Marketplaces

What’s been working and also what’s not been working since we first published about fintech-enabled marketplaces.

Opinion29 Jan, 2022

How to Thrive in the Global Wellness Market

Originally appeared here - https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/how-to-thrive-in-the-global-wellness-market

McKinsey & Company

How to thrive in the global wellness market

Consumers everywhere plan to spend more on wellness products and services. Here’s what that means for companies.