TechnologyOpinion27 Sep, 2021

Cookieless future is going to be brutal for most

“Performance marketers, i.e., those who want you to buy immediately after clicking, are particularly struggling.”

Originally appeared here https://onezero.medium.com/completely-running-blind-apples-power-move-to-kneecap-facebook-advertising-is-working-bb64dfb18e7e

Medium

“Completely Running Blind.” Apple’s Power Move To Kneecap Facebook Advertising Is Working. | by Alex Kantrowitz | Sep, 2021 | OneZero

“Completely Running Blind.” Apple’s Power Move To Kneecap Facebook Advertising Is Working.. Facebook can survive its scandals, but Apple’s anti-tracking initiative is doing meaningful damage to its business..

Amit Rathorepro

@amit

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Opinion27 Sep, 2021