EntrepreneurshipOpinion22 Oct, 2022
Last edited: 22 Oct, 2022, 9:55 PM

The State of Social Shopping

Great one with clear direction for where things are headed: “Everybody is trying to beef up their infrastructure for social commerce," Jason Goldberg, the chief commerce-strategy officer at Publicis Groupe, said. "I think there's more of a survival imperative than ever for all these social platforms to figure out what their version of commerce is."

These plans differ from those of peers like YouTube and Facebook, which offer in-app commerce solutions but require sellers to handle details like warehousing and shipping.

And it's not just social platforms. The shift has inspired e-commerce companies like Shopify and Amazon, the latter of which owns the livestreaming platform Twitch, to add social features to their platforms. And retailers like Walmart are getting in on it, too: Walmart launched a new creator platform earlier this week to help influencers "monetize shoppable products" from the retailer.”

Originally appeared:

https://www.businessinsider.com/social-shopping-what-social-media-sites-doing-win-e-commerce-2022-10

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