The journey to create a movie business that works for everyone in the ecosystem.

The journey of my Awake Venture, Connected Pictures, has been one of creativity, innovation and excitement. Having been involved in the movie business for a few decades and never really “making” it, I learned how that system worked and, therefore, how it doesn’t work. Hollywood and independent film is an industry of gate-keepers. Fair enough, it is a space that many people dream of entering, even in the slightest way. But, what the gate-keeper system does is distort value toward money and away from creativity, while also not looking at the potentials for different sources of revenue a movie might make. Hollywood hasn't adapted well anything new, save advancements in the technical areas such as cameras, lights, computer generated images, etc. The business side of movies has changed, but not in lock-step with the technology in these areas and kicking and screaming as they were being dragged into said change.

So, clearly from a creative person’s point of view, there needed to be a way to create something emergent, something innovative that is financially viable and allowed creative freedom. Enter months of consciously creative meetings between Amit Rathore and I that lead to Connected Pictures and our unique movie business model, the Flix Capacitor which is using what is and what will be to maximize technology that is good for everyone in the ecosystem of a movie: audience, investors, creatives, technicians, brands, influencers, actors, writers, well, actually everyone.

I’m borrowing some points about the new way, the Awake Ventures way, to do business from an article by Tanynette Colon of Regal Resilience, another Awake Venture, because she said it so clearly and beautifully:

How We Visioned Into the Future and Why We Are Different:

✨We unlocked the web and removed silos. Say goodbye to last click attribution and

hello to multi-touch attribution. In our model, the entire value chain of

influence gets rewarded.

✨We fueled the community marketplace with our patented technology so more super fans can support the brands (or movies) they love through our share-to-earn and invite-to-earn features.

✨Since we are rewilding the World Wide Web and putting it back into the hands of people— we become an open network not the closed social platforms we currently play in.

✨We have redesigned what an affiliate or influencer program looks like so there is real impact for both the consumer and brands.

✨Say goodbye to the algorithmic noise — now aligned brands can rise and reign supreme in our community ecosystem model. Our community members have the opportunity to create sustainable partnerships throughout our global networks.

Connected Pictures uses these ideas and the tech behind them skewed specifically to the movie business. In essence, it is venture into the power of storytelling when you connect it directly to everyone who has an interest in it and then design a business model with that interconnectedness in mind using technology for good while looking to the future. The future for movies is as bright as the images on the silver screen.

Check out Tanyette’s full article here:

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