The Community Flywheel
Such a well-written article, with the following key points:
- Community Focus: Target the Whole, not just the One
- Hero Products: Be Laser Focused on the Buzzworthy
- Talkable and Credible Brand Story: Be Outspoken about Brand Values
- Engaged and Active Community: Fuel the Conversation
- Effortless Transactions: Remove All Friction
Using this approach, a cash flow flywheel can be established that runs in a regenerative
Originally appeared here - https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheel
Save, embed, share, report
0comments
More from this channel
Update27 Jul, 2023
Where will $374 billion in dry powder go?
McKinsey Insights again! Here are six key themes that are likely to drive PE investment activity in the coming years: Software: Software continues to be a major focus for PE firms, as it is a key enabler of digital transformation across a wide range...
Update30 Apr, 2023
The One Thing That Can Save Us from AI-powered Job Losses
Oh boy: - AI could take one billion jobs and make 375 million jobs obsolete in a decade, mostly in low-skill sectors. - AI could create 97 million jobs and generate $15.7 trillion for the economy by 2030 while making work more creative and less boring. Are you working on the problem or on the solution? More at: https://www.zippia.com/advice/ai-job-loss-statistics #AmitBlog #Jobs
