I get asked with some regularity: what the heck powers all this?! And when I jokingly say that I've designed a "protocol protocol", a vanishingly small number of people get it.
So I figured I'd lay it out a little bit more. Not because I don't want to share a lot of detail, which I do, but because they can be discovered in the real world through our platforms, and that's really the only way to truly understand them.
Anyway, here's the what's what:
Awake Internet Protocols
These (all) protocols are composable, and while these have a logical stacking order based on how they were designed, they’re quite independent and add value by themselves.
From the base layer of the MetaWeb Protocol, all the way through various functions provided by different protocols, to the final Venture Protocol, here’s the Awake Internet Protocol Stack for Value Co-creation:
What does this mean? What do these protocols do, and how can they be leveraged? Here’s a very short overview of the protocol stack:
Consciousness Protocol
Observation as a Service, for without knowing, nothing is.
Identity Protocol
Naming as a Service, allowing entities to be recognized by each other.
MetaWeb Protocol
Form as a Service, allowing networks to form on top of the base HTTP layer of the web.
(Cookie Protocol)
Tracking as a Service, moving from old-fashioned 3rd-party cookies to multi-party social cookies
Bank Facilitator Protocol
Banking as a Service includes Treasury, Payments, Borrowing, Lending, FX, crypto, and more
Commerce Facilitator Protocol
Facilitating retail commerce through arbitrarily long chains of B2B2C transactions
Coseller Protocol
Facilitating earnings for users across the MetaWeb Protocol by sharing and inviting others
Royalty Facilitator Protocol
Facilitating earnings for creators each time their IP is used anywhere across the Internet
Loyalty Facilitator Protocol
Facilitating loyalty [cash backs, exclusive access, rewards, etc] for consumers across markets
Salesforce Protocol
Driving AI-powered marketing automation to drive monetization of various networks
Capital Facilitator Protocol
Facilitating investments into various market networks based on cash flows and other data
Platform Protocol
Powering networks with strategic partnerships to launch powerful platforms on the MetaWeb
Venture Protocol
Building businesses to grow fast, including facilitating capital and commerce
Composing and Embedding
Obviously, these being protocols, they can be incorporated into any network and can be combined into new forms of structure and process.
This gives any business with an out-of-the-box unfair advantage that scales non-linearly with the size and liquidity of its own network. Not to mention the power of embedding the whole stack within itself.
Now that's the real meta. Sorry, couldn't resist.
Hope that helps.
PS - by the way, that turtle thing. Background is the question of solving the infinite regress problem. And then the follow up: what kind of turtles must they be to go all the way down?
